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Sofia Minvielle


Sofia Minvielle grew up between Mexico, Venezuela, France, and the United States. A global citizen, Sofia is interested in International Business, which she studied at Georgetown University in Washington, D.C.

Sofia joined the L'Oreal Group, the world's largest beauty company, in 2018. Specializing in luxury marketing, Sofia has launched more than 20 products in the United States under the Lancôme and Vichy brands. He is responsible for the creative part of "branding" but also for carrying out the business strategy, resulting in profits for the brands he is in charge of from the famous offices of Hudson Yards in New York.

In her free time, Sofia draws and paints pictures focused on fruits and vegetables, evocative of the fruit markets of Mexico, her birthplace.

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