Non-Profit Director & Renowned Journalist
Roberta Baskin spent more than 30 years as an awarding-winning investigative reporter exposing injustice and corporate misconduct stories at ABC News, CBS News, and PBS. Roberta’s storied career garnered more than 75 journalism awards, including prestigious duPont Columbia Awards, Peabody Awards, and multiple Emmys. Her investigations reformed injustices and improved dozens of health and safety products and practices.
Five years ago Roberta shifted to the mission of finding companies and telling stories about exemplary businesses, companies helping to achieve the UN’s Sustainable Development Goals. She co-founded and launched AIM2Flourish.com at Case Western Reserve University, which now showcases more than 3,000 Global Goals stories written by business school students in more than 100 countries. Roberta served as key fundraiser, strategist, and global education promoter. Real Leaders Magazine honored her among its “100 Visionary Leaders.”
At the heart of the Global Goals is Goal #13: Climate Action, which led to Roberta’s current Board of Directors positions for One Earth and The Carbon Underground. Roberta also serves on the founding board of The Peace Studio, supporting strengths-based media-making in the arts and journalism. She’s also a founding board member of the FoolProof Foundation, a free platform teaching financial literacy, used by more than 12,000 teachers nationwide. Roberta has traveled the world as a guest lecturer from Baku to Budapest, and from Bilbao to Borneo.